Web design is a process that consists of structuring the graphic elements of a web page to aesthetically express the visual identity of a company or an organisation which users can access. The Web Design Agencies process begins by collecting ideas and organising them to be able to implement them based on the established criteria and specific specifications of the client.


What are the elements of Web design?

The Web design, not only consists of the graphic elements and colours of each page, since it also considers both the organization on a screen and the internal structure of the screens of the Web pages, including the facility for any user to access what you he/she is looking for. There are some aspects to take into account when making the Web designsuch as:



The most important thing is that the Web design is attractive, pleasant, that doesn’t fatigue the view and with the appropriate colours. In general, we must pay attention to the way in which graphics, advertisements and text are organized, helping the user to find the information that he/she is looking for at a glance.

It’s also important that the images used are optimized for the Internet, which allows the screens of the website to load quickly and allow a comfortable and effective navigation for all users.


Choice of colours.

It will depend on the personality that you want to transmit, either from a person or the brand of an organization, using colours that correspond with the colours of the organization and with the logo. The purpose is that the web expresses a particular feeling, so it’s important to know the implicit symbolism of each one.

To comply with the criterion of simplicity in a website it isn’t recommended to use more than 3 different colourson a website.



Using multiple sources can improve the design of a website, although with non-standard sources there is a risk, since maybe they won’t be displayed correctly on some screens, so web designers usually work with the “secure web sources”, those that most web browsers can read.

It’s recommended not to use more than 2 types of sources and knowing when to use stylized or classical fonts.





Content Creator.

It’s recommended that the content of the web be of adequate length, incorporating keywords. It must also be relevant, useful and fully optimized to offer a good service and to remain on the site.


User-Friendly Web Design

In addition to the elements mentioned above that make a site visually attractive other aspects must also be considered, such as:

Navigation: Through a structure in which the user can easily move and can accessthe information they are looking for.

Multimedia: In many cases, the videos take the user’s attention and help him to stay longer on the website.

Compatibility: The web must work and be visible in any operating system and browser.

Interactive: A much more personal relationship with the user is sought, favouring their participation.

Web Design and Creativity Process